Redefining Success: The Feminine Path to Building a Business as a Mom

If you're a mom with big dreams of starting a business, or maybe you're already running one and finding that the traditional advice just doesn’t feel right for this season you're in, this post is for you.

We're going to explore a different way of doing things. One that honors the pace of motherhood. One that allows space for presence, for rest, and for tuning into your own rhythms instead of forcing yourself to show up the same way every day.

Let’s start with the kind of business advice we’ve all heard:

• You have to post daily or you’ll become irrelevant.
• You must hustle harder if you really want it.
• Rest? That’s laziness. If you’re not working constantly, you must not want success badly enough.

Yes, in some cases, that advice works. Especially if you're trying to grow something fast or scale quickly. But it’s not the only way. And it’s not the only definition of success.

For me, success looks like being present with my kids. It means having time to rest, enjoy slow mornings, and still pursue my passions. I want to contribute financially and make an impact, but not at the cost of everything else I care about. I’m not willing to put my dreams on pause, but I am willing to follow a path that looks different.

This is where feminine business comes in.

A feminine approach to business honors timing. It values simplicity and deep focus. It works with your energy, not against it. It’s not about working less, it’s about working differently.

Our energy changes throughout the month. Our cycles align with the moon. Every day, our capacity shifts. One day we may feel lit up with energy and ideas, and the next we might need rest and space to process. This isn’t inconsistency. It’s our design—and it deserves to be honored.

That doesn’t mean we throw structure out the window. Masculine energy, the drive, the strategy, the productivity, still has a place. We need both. But for many of us, especially moms, the masculine energy is running the show 24/7, and we’re burnt out trying to keep up.

I’ve found a rhythm that works for me. Right now, I work two days a week—Mondays and Fridays. On Mondays, my girls are with their grandparents. On Fridays, my husband is home and takes over with the kids. Tuesday through Thursday, I’m all in with my family—homeschooling, co-op days, homemaking, resting, creating. It’s not perfect. Things spill over. Kids get sick. Deadlines shift. But the flexibility I’ve built into my schedule allows room for that.

And here's the truth I’ve discovered:
You don’t need full-time hours to build a successful business.

In fact, I’ve grown more in two focused days than I ever did when I was trying to stretch myself too thin. Because when you know what matters and you have clarity on your goals, your time becomes sacred. You stop spinning your wheels and start doing what actually moves the needle.

That said, this work still takes effort. It’s not passive. It’s not “easier.” It just flows differently. It’s a kind of effort that doesn’t drain you—it aligns with you.

Instead of chasing trends or burning out on launches, I focus on creating a few really solid offers. I serve my audience with intention. I stay consistent, even if the growth is slow. Because slow doesn’t mean failing. Slow means sustainable.

I see this season, while I’m raising little ones, as the foundation. I’m not aiming to explode in year one. I’m building something strong and steady, brick by brick, that will continue to grow alongside my life and my family.

So if you’ve been feeling like you’re behind, or like you’re doing it all wrong because you don’t have the bandwidth to hustle—please know you are not behind. You’re in a season. And seasons shift. This pace you’re setting now is going to serve you in the long run.

Because creating—whether it’s creating babies, businesses, or just something new for yourself—is what life is all about!